While digital marketing is one of the easiest, most cost effective modes of marketing, it isn’t one without problems. There are several issues that need to be addressed in order to execute a very successful digital campaign.
However, the first step to doing this is to identify the issues that you may be vulnerable to as a company. Recognizing these issues during the feasibility study stage or at least the designing stage of your campaign will help you in finding solutions for them early on.
Understand your target audience
Whether you are working alone as a company or taking the assistance of a specialized entity such as a Google AdWords agency, defining your target audience is something that strictly falls under your set of responsibilities.
Since the digital platform allows you to reach your consumers in great capacity, it is common for companies to get confused about the exact audience that they want to target. The availability of such an extensive audience can overwhelm companies to target consumers who are sometimes completely irrelevant to them. In this case, you will be wasting your time and resources.
Therefore, you should give priority to defining a precise audience for your digital campaign.
Make sure you direct the traffic to the right place
Digital marketing is very tricky because very small mistakes on the digital space can lead to large losses. For example, a small error in a technical aspect of your campaign can redirect the traffic you intended to get to your company website to another destination. This is why it is critical that you work with professionals who know what they are doing. It is also better to work with a Google AdWords agency that does not offer its services to your competitors because that will minimize the possibility of such errors occurring.
Keep on the lookout for every improvement within the industry
The digital world is progressing at an unprecedented pace. It is very hard to keep track of all the different technologies that are made available to the world, if you are not keeping a close eye on it. The moment you lag behind and fail to keep up with the evolving technology, your digital campaigns are going to start falling behind as well.
Be innovative with every opportunity you get
The only way to get ahead of your competitors in the digital world is by doing things differently. In order to achieve this objective, you need to maintain a culture of novelty and innovation within your company. Even the smallest innovation you make may impact your digital marketing campaign in a massive way. For more info about
Google is based off of links. It looks at web pages and tries to find how many sites link to these pages and what kind of sites link to them. Together with a whole host of other factors Google decides pagerank. With this in mind some people decided that they could boost their site’s ranking by filling up blog comments with links to their page. It was disastrous for comment sections across the web. Spam was even worse than before. Something had to be done. That’s why the nofollow tool was created back in 2005
The nofollow tag is entered into HTML code to tell any search engines that the link shouldn’t send value to the linked site. Website owners could use this tag to tell Google that they didn’t necessarily approve of the sites being linked to on their page. That way the authority of the linking site doesn’t transfer to the linked site like it normally would. If you are wonder if a site uses nofollow links or not just open up it’s code and search for “nofollow.”
As you can imagine nofollow links are a source of a lot of controversy in the SEO community. Google likes to stay quiet about how its system works so no one is entirely sure how these links affect their ranking. The consensus is that the text used in nofollow links does add a small amount of value, but mostly adds nothing when it comes to Google’s system.
You might wonder why you would ever bother with nofollow links. They seem like they would be a waste. The thing is Google looks for how natural your links look. A completely organic site without any work will usually have both follow and nofollow links. If your site has zero nofollow links pointing to it then Google will suspect something is amiss. As such a certain number of nofollow links is helpful in the long run.
It’s also important to remember that the google algorithm isn’t everything. Getting a nofollow link from an important site will be a boost to your page no matter what Google thinks of that link in particular. After all, people are likely to find your site if it is linked on another popular site. This sort of organic traffic is likely to lead to the sort of links you are looking for. One great example is Wikipedia. All of their links are nofollow but it is still incredibly helpful if you get linked to by them. When you’re wondering if a link is worth it remember to balance pagerank with traffic. One will make up for missing out on the other.
You can get lost in all this talk about statistics and following. The bigger focus has to be on providing value to the people who are coming to your site. In the long run that’s what Google is focused on, not so much the kind of links you have. Still, when you are linkbuilding the emphasis should be on follow links whenever possible. Just remember to get some nofollow links so nothing looks suspicious.